
Lately, the hype around football has been undeniable. While the sport has long been a popular American pastime, today we’re reaching another level of football frenzy. With a mix of entertainment, adoration and, of course, Taylor Swift, it’s no wonder why the NFL is among the most widely televised sporting leagues in the world.
A multitude of industries benefit from the culmination of Sunday football rituals. Local restaurants and bars cater to fans, home goods sales experience a lift around the Super Bowl as consumers prep for parties, and apparel benefits as we proudly don the logo, colors, and numbers of our favored teams.