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NFL-licensed women's apparel sales surge, boosting local economies during Super Bowl season

Kansas City Chiefs quarterback Len Dawson prepares to hand off to running back Mike Garrett (21) as running back Robert Holmes (45) and guard Ed Budde (71) lead the play against the Minnesota Vikings

Lately, the hype around football has been undeniable. While the sport has long been a popular American pastime, today we’re reaching another level of football frenzy. With a mix of entertainment, adoration and, of course, Taylor Swift, it’s no wonder why the NFL is among the most widely televised sporting leagues in the world.

A multitude of industries benefit from the culmination of Sunday football rituals. Local restaurants and bars cater to fans, home goods sales experience a lift around the Super Bowl as consumers prep for parties, and apparel benefits as we proudly don the logo, colors, and numbers of our favored teams.

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