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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

NFL Grabs 34% of TV Watch Time During Divisional Playoffs

Travis Kelce of the Chiefs.

NFL football continued to dominate TV viewing during the league’s divisional playoffs on Saturday and Sunday.

According to Inscape, the data unit of smart TV maker Vizio, the playoff games captured a 33.62% share of viewership during the weekend.

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