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Benzinga
Benzinga
Business
Adam Eckert

NFL Expands Metaverse Reach Ahead Of Super Bowl Via Partnership With Roblox

NFL Roblox Super Bowl RBLX Super Bowl LVI League National Football League NYSE Roblox Corp

The National Football League is expanding its reach in the metaverse through a new partnership with popular video game platform Roblox Corp (NYSE:RBLX). The announcement comes just days before Super Bowl LVI is scheduled to kick off. 

What Happened: The NFL and Roblox on Wednesday announced the launch of "NFL Tycoon," a gaming experience that aims to engage the next generation of football fans in the metaverse.

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