Unless you've been living under a rock, Patrick-style, in recent weeks, you’ve no doubt heard about the NFL’s alliance of convenience with musician Taylor Swift — an alliance that has blossomed in tandem with and because of her reported tentative relationship with Chiefs tight end Travis Kelce.
It’s been a compelling pop culture moment, one that has evaded the NFL in recent years in this fractured American age, but it has also generated—the usual sexist vitriol notwithstanding—whispers of overexposure.
After repeatedly hitching its wagon to Swift before, during and after Kansas City's 23-20 win over the Jets Sunday, the NFL defended its behavior in an uncharacteristic statement Wednesday to People.