The NFL is the most popular and widely televised sports league in the world, with a massive viewership that averages 21 million per game. That's without even counting the Super Bowl, which reached a global audience of 65.2 million during this year's event.
With its 32 teams across 22 U.S. states, the NFL has reached an aggregated value of approximately $163 billion and generated an estimated annual revenue of over $20 billion, making it the world's most lucrative sports league.
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Although the NFL is an American football league, it also has a huge Latino fanbase encompassing over 39 million, and its viewership continues to grow in the U.S., with an 11% increase in 2023.
The NFL knows how loyal its fans are, so in 2021, it made one of the smartest moves it could have made to expand its business.
In 2021, the NFL hired Marissa Solis as senior vice president of global brand and customer marketing to conduct advertising campaigns and amplify its NFL broadcasting by bringing it to more communities, aiming to grow its viewership further.
The NFL embraces its Hispanic audience to grow
Since hiring Solis, the NFL has made various efforts to grow its Hispanic audience through the launch of campaigns and by actively partnering with media outlets to make the league a global brand.
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To commemorate Latino Heritage Month, which takes place during the entire month of September, the NFL launched a campaign called "Por La Cultura." This campaign aims to expand awareness of the sport among the Latino community and highlight Latinos' contributions within the league, including players, coaches, and staff.
This initiative doesn't only focus on growing the league; it also has a philanthropic aspect as it works with multiple organizations that educate and empower the Latino community.
“Witnessing our fanbase among the Hispanic community grow globally, we recognize the power and influence this culture represents,” said Sarah Bishop, the NFL's vice president of brand and consumer marketing.
The NFL joins forces with Remezcla Media Group to reach Hispanic audiences
On Wednesday, the NFL (NFL) announced it had teamed up with Remezcla Media Group, the largest Hispanic digital and print media group in the U.S., to provide live access to major NFL events and games.
Remezcla Media Group is a Hispanic digital and print media company in the U.S. that informs and entertains Latinos by broadcasting and writing about news, sports, culture, music, and politics.
This new strategic partnership will help grow the NFL's Hispanic fan base and sponsorship offerings. It will also allow both companies to engage diverse audiences by distributing content across digital and print platforms.
“We are very excited to work with the NFL in an innovation-first partnership, that allows us to harness each other's strengths around content, culture, and marketing while connecting with Latino fans globally,” said Andrew Herrera, Remezcla Media Group's founder and president of Hispanic strategy.
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However, this is not the NFL's first effort to reach a bigger Hispanic audience through the use of live broadcasting.
The NFL has also partnered with multiple prominent media outlets, including ESPN Deportes, FOX Deportes, Universo, Telemundo, Amazon Prime Video and Entravision, to offer Spanish-language game coverage to Hispanic communities.
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