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The Guardian - US
The Guardian - US
Sport
Branson Wright

NFL bets big on Saudi Arabia with Tom Brady-led flag football showcase

Tom Brady NFL Football Saudi Arabia Myles Garrett Christian McCaffrey Human Rights Riyadh LIV Golf OBB Media
The NFL is using flag football as a means of globalizing the league’s profile ahead of the 2028 Olympics and beyond.
The NFL is using flag football as a means of globalizing the league’s profile ahead of the 2028 Olympics and beyond. Photograph: Justin Setterfield/Getty Images

The National Football League is making a significant move to raise its global profile after years of struggling to expand beyond its domestic roots.

The league announced last week that the Fanatics Flag Football Classic, headlined by seven-time Super Bowl champion Tom Brady, will take place on 21 March 2026, at Kingdom Arena in Riyadh, Saudi Arabia.

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