NEW YORK—Nexxen has announced a partnership with Lumen Research to deliver Lumen’s first omnichannel Attention Measurement solution to advertisers across CTV, online video (“OLV”) and display.
The companies said that the global partnership will augment the launch of Nexxen’s full Attention Measurement offering, which spans the lifecycle of an advertiser’s campaign, from creative testing to media curation to real-time measurement and optimization, all through Nexxen’s end-to-end platform. By leveraging all elements of the offering, advertisers can plan against, activate on and optimize for consumer attention across screens, including CTV, Nexxen reported.
