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TV Tech

George Winslow

NextGen TV HDR Broadcasts Now Reach 70M+ Homes

NextGen DC Pearl TV Anne Schelle NBC TCL Telemundo

Pearl TV and ATSC 3.0 logos.

WASHINGTON, D.C.—After several years of rolling out NextGen TV, aka ATSC 3.0 broadcasts to more than 75% of American homes, stations are increasingly adding new features to those services with new interactive features and greatly improved quality for video and audio.

The Pearl TV consortium of major U.S. broadcast station groups is now reporting that since the NAB Show in April, the number of broadcasters using NextGen TV broadcasts to deliver high dynamic range (HDR) video has jumped and that HDR is now available in 57 TV markets covering more than 70 million homes.

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