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TV Tech

Ling Ling Sun

NextGen TV: A Brighter Future Beckons, But a Clear Sunset is Needed

Sutro.

ATSC 3.0, (aka "NextGen TV") offers immersive experiences, enhanced accessibility, and societal benefits. However, a clear and well-defined sunset date for ATSC 1.0 simulcasting is crucial to truly unlock this potential.

At the 2024 NextGen Broadcast Conference, NAB CEO Curtis LeGeyt opened the discussion, with FCC Commissioner Brendan Carr’s support for a related proceeding. Industry leaders and attendees applauded, highlighting a widespread consensus for moving forward.

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