As the regional sports network business continues to evolve, pro teams are looking to maximize local TV revenue by making a play to offer fans live game content across multiple platforms, according to executives speaking at the “TV Sports: Checking In on the Post-RSN Revolution” panel at the Next TV Summit on Tuesday.
As viewers continue to migrate from cable TV bundles to digital platforms, panelists said more teams are extending their reach beyond the traditional regional sports networks by moving to a hybrid of broadcast TV and direct-to-consumer services.
