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The Economic Times
The Economic Times
Business

Next stop: Ad break? DMRC plans in-train audio ads on 4 metro lines

New Delhi: Next time there is a brief pause between Delhi metro announcements, it could soon be followed by an advertisement, with the DMRC planning to roll out in-train audio commercials across the Red, Yellow, Blue and Magenta lines to boost its non-fare revenue.

The move is aimed at strengthening the Delhi Metro Rail Corporation's (DMRC) non-ticketing earnings, while turning its trains into a premium advertising platform, an official said.

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