In 1997, Tony Blair led the Labour Party to a landslide victory with education at the heart of his agenda. His messaging was brilliant in its simplicity: “education, education, education”. With a general election to win, Sir Keir Starmer or Rishi Sunak would benefit from adopting a similar approach but with ‘housing, housing, housing’ at the centre.
Make no mistake, the current housing crisis is not an easy fix. Inflation, uncertainty over rents, a revolving door of Housing Ministers and years of short-term decision-making have deprived housing associations of the clarity and security needed to maintain and build the homes that Londoners need.
