Next and Primark shoppers have become savvy to a "cheeky" tactic used by the stores.
When shopping in the sales, it's always satisfying to check out how much you're saving when compared to the original price, with the initial price often being hidden by sales stickers. But one Next shopper found nothing but disappointment under some of the stickers as the hidden price was less than the amended price.
Make-up artist Xenia Mua had headed to her local branch of Next to check out any post-Christmas bargains and was surprised to spot the supposedly cheeky stickers. She posted a video of her findings to TikTok where other shoppers advised that Primark also do the same.
