IRVING, Texas—Nexstar Media Group has appointed Jamie Calandruccio as executive vice president of platform monetization & strategy, responsible for developing Nexstar’s revenue management strategy for ad sales, optimizing the company’s advertising inventory, and strengthening its programmatic business.
In this newly created role, Calandruccio will work closely with Nexstar’s sales team to increase revenue and serve client needs through data-driven decisions, and strategic inventory analytics.
