Nexstar Media Group says three of its TV stations in Grand Rapids, Mich., Sioux Falls, SD, and Panama City, Fla., will begin carrying primetime entertainment and live sports programming of The CW Network on one of their related digital subchannels.
“The addition of CW programming to these Nexstar-owned stations will bring the number of Nexstar and partner-owned CW affiliates to 45, covering more than 39% of U.S. TV Households,” said Andrew Alford, President of Nexstar’s broadcasting division. “As The CW’s #1 affiliate group, we are very pleased to be taking this step, especially as several new entertainment shows get set to premier and ACC college basketball moves deeper into its season—WWE NXT in Fall 2024 also will be a big hit. As a result, our CW-affiliated stations will be able to offer advertisers even more opportunities to reach viewers.”
