Governor Gavin Newsom of California has aired a commercial in Florida over the Fourth of July holiday weekend urging residents there to fight for freedom, or move to his state in order to find it.
The ad – which pits blue state California against currently red state Florida – exemplified the growing divides in the US as Republican-led state legislatures have pursued rightwing policies on a slew of issues from banning abortion to attacking LGBTQ+ rights and voting issues.