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Axios

Technology

News outlets ride TikTok engagement wave

Data: Axios research; Chart: Kavya Beheraj/Axios

A handful of news media companies now have more than 1 million followers on TikTok, a testament to how much the viral video platform has become a central place for Gen-Zers to get news.

Why it matters: Even though TikTok has done little to court news publishers or make the platform lucrative for them, the opportunity for brand awareness is massive.

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