The days of tuning in to the six o'clock news are long over. News audiences are increasingly fragmented, and more than half of us now get our news from social media. This trend is particularly pronounced for younger people, with three in four coming across news on social platforms. And 57% of children aged 12 to 15 identify TikTok as their most important news source.
This means that we come across news incidentally, as part of social media feeds, rather than seeking it out proactively, by visiting a news website or watching the evening news on television.