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Broadcasting & Cable

Business

Jon Lafayette

News, FAST Channels Are Key Elements of High-Reach Multiscreen Campaigns, Effectv Finds

A remote control pointing at a TV.

News programming and free ad-supported streaming television (FAST) channels are key components of multiscreen campaigns that generate high reach, a study by Effectv, Comcast Cable’s ad sale unit, found.

(Image credit: Effectv)

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