Channel Seven enjoyed historic television ratings of more than 7 million people for the Matildas’ semi-final match this week but the News Corp tabloids were not going to miss out on the nation’s soccer fever, rebranding three mastheads the Herald Sam in Melbourne, the Daily Tillygraph in Sydney and the Kerr-ier Mail in Brisbane on the day of the Matildas v Lionesses match.
Coincidentally, Herald Sun editor Sam Weir had at least one day of his tenure when he could say he’d made the paper truly his own.
