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The Guardian - AU

Business

Amanda Meade

News Corp Australia publishes lottery promotions presented as news stories about winners

News Corp News Corp Australia Mater Charles Livingstone

Articles published by News Corp Australia’s news websites promoting the Mater Prize Home lottery. — Articles published by News Corp Australia’s news websites promoting the Mater Prize Home lottery. Composite: Courier Mail / Herald Sun / Daily Telegraph / News.com / Gold Coast Bulletin

News Corp Australia has published multiple articles by staff writers presented as news about lottery winners but which are advertising products paid for by the lottery and lifted from its promotional material.

The media company earns revenue from publishing the articles and receives a share of the ticket sales through the links, but the articles were not marked as advertorial.

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