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Diana Bossio, Associate Professor of Digital Communication, RMIT University

News bargaining incentive: the latest move in the government’s ‘four-dimensional chess’ battle with Meta

Meta Google Stephen Jones Facebook Michelle Rowland Canada
gioele piccinini/Shutterstock

The federal government has revealed a new bargaining chip in the gamble to bring big tech back to the table with news publishers.

The “news media bargaining incentive” is essentially a new levy issued by the Australian Tax Office to digital platforms. Platforms that renew or initiate deals with news publishers to pay for news content will be able to offset the levy.

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