Newport County has been left unable to sell any merchandise after one of its suppliers fell into administration. In late November Elite Sports Group announced it had entered administration due to financial difficulties.
The company manages the physical and online retail operations of a number of clubs using the brand Hummel including Southampton, Coventry City and Millwall. Its financial problems have left some clubs facing supply issues with merchandise and orders going into the festive season.
Newport County has confirmed it is among the clubs affected, saying in a statement that Elite's administration had resulted in the immediate closure of its club shops at Kingsway Centre in Newport city centre and at Rodney Parade stadium. Its online store, which was also operated by Elite, has also been forced to close meaning the club cannot sell merchandise until further notice.
