Newly minted millennials and Gen Z now make up 40% of new Ferrari buyers

An entrance to the Ferrari NV headquarters and automobile plant in Maranello, Italy, on Tuesday, Feb. 7, 2023. Speaking at Ferraris Maranello headquarters, Ferrari Chief Executive Officer Benedetto Vigna, 53, credited Tesla with accelerating change within an industry steeped in engine cylinders. (Credit: Francesca Volpi/Bloomberg via Getty Images)

The share of new Ferrari buyers who are under the age of 40 has soared in the last two years as newly minted millennials, undeterred by two-year-long wait lists, give a window into the luxury carmaker’s future customer base.

Ferrari CEO Benedetto Vigna says under-forties now account for 40% of Ferrari’s new clients, according to an interview with CNBC. That’s a marked jump on the 30% of new buyers who were estimated to be under the age of 40 when Vigna last gave a figure in 2023.