Panera Bread founder Ron Shaich’s key to success may seem morbid on the surface, but it may just have helped him become a newly minted billionaire.
The 70-year-old Shaich said that between Christmas and his birthday on Dec. 30, he likes to visualize himself at the end of his life with a “pre-mortem” in which he writes an obituary, fake news story, or journal entry about his most important accomplishments.
