A start-up specialising in sales coaching has landed more than £500,000 of investment from the North East Innovation Fund and angel investors.
MySalesCoach, the brainchild of entrepreneur Kevin Beales, who founded Newcastle firm Refract, and co-founder Mark Ackers, connects sales coaches with teams that need training. The subscription service is intended to help time-poor sales managers to find their reps the training required to maximise their performance.
The funding into the firm, which only launched this month, includes £250,000 from the North East Innovation Fund, supported by the European Development Fund and managed by Northstar Ventures, plus additional sums from angel investors. MySalesCoach has already secured US and UK contracts and will use the injection to grow.
