Roku wants advertisers to take advantage of the scale of its platform as they navigate the shift from linear to streaming.
“A lot of brands are still rolling over their linear TV strategy into streaming,” Julian Mintz, head of U.S. brand sales at Roku, told Broadcasting+Cable and Next TV. “And the truth is in the streaming space, with all of the fragmentation that exists now and new channels popping up, if you just roll your linear strategy over there’s a very good chance that as a brand you’re going to get lost.”
