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Jon Lafayette

NewFronts: Digital Video Ad Spending Seen Growing 17% in 2023: IAB Report

stock uptick

Digital-video advertising spending is expected to rise 17% to $55.2 billion in 2023, according to a report from the Interactive Advertising Bureau released during the NewFronts.

The growth would follow a 21% increase in spending on digital video advertising in 2022, according to the report from the IABm in conjunction with Standard Media Index and Advertiser Perceptions.

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