Just as CES 2026 ramps up, we may have arrived at the nadir of the RAM pricing crisis. Two bundles, posted and sold by Newegg itself, offer two G.Skill Trident 128GB DDR5 RAM kits at a staggering price of $1459 (or $1469, if you like RGB), with a measly $50 Starbucks gift card. The Newegg product listings read: "Free Starbucks Gift Card with purchase, Drink Coffee while you game!!", a truly historic low point in the history of PC building. No doubt, you'll likely be using that very same gift card on your way to work, to earn back the dollars spent on this exorbitantly expensive memory.
DRAM pricing has been spiralling since October, and companies may be looking for ways to sweeten the deal, as prices ramp up. Elsewhere in the industry, PC companies have been looking for creative ways to get around things. For example, Gigabyte is launching DDR4-based AM4 motherboards in 2026, almost a decade after the socket officially launched.
