The January transfer window has now slammed shut and it proved to be a busy month for Newcastle United as Eddie Howe strengthen his squad with five additions.
There was plenty of anticipation going into the winter market given the wealth of the Magpies' new Saudi-led owners but it gave them their first chance to stamp their authority on the club.
It was reported that Howe had £100million to spend and they finished at 11pm on Monday night having used around £93million of that budget on new signings - £7million shy of what the Magpies were willing to splash.
Newcastle fans will be hoping this investment can help them stay in the Premier League but they do currently sit inside the bottom three, a point behind 17th-place Norwich City ahead of their final 17 matches.
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Here's a look at the winners and losers of January at St James' Park.
The winners
The signings
Despite Newcastle's league position, the excitement around the owners' ambitions was always going to make the Mapgies an attractive proposition for any player.
Kieran Trippier became the first signing of the new era when he made the £12million switch from Atletico Madrid before Burnley's Chris Wood joined in a deal worth around £25million.
Newcastle had to wait over two weeks for their next addition and there was some concern that a move for Bruno Guimaraes was going to fall through.
But the Magpies eventually announced the arrival of the Brazilian international on a four-and-a-half year deal for fee in the region of £33million plus add ons.
Matt Targett and Dan Burn were the Mapgies' only two signings on deadline day as Howe ended the month with five quality additions to his side as they try to stay in the division.
Ryan Fraser
After struggling for regular game time under Steve Bruce at the start of the season, Fraser has seemingly got a new lease a life since Howe was appointed as the club's manager in November.
The Scotland international worked with the 43-year-old at Bournemouth where he was playing the best football of his career and the pair have now been reunited in the North East.
However, the arrivals of Chris Wood and Kieran Trippier will benefit Fraser, who has been playing on the right-wing, and he could get back to his best in the coming weeks.
Fraser can use Wood's aerial threat to his advantage with his crossing and technical ability, while Trippier is proven at this level and the duo could form a dangerous partnership down that flank.
Allan Saint-Maximin
A fans' favourite, Saint-Maximin has been arguably one of Newcastle's best performers this season so far but had struggled for form during Howe's first month or so in charge.
The 24-year-old registered just one goal in Howe's opening seven matches at the helm and he had received some criticism for his lack of consistency and end product in the final third.
But Saint-Maximin should now benefit with Targett at left-back and Guimaraes in midfield, where he can potentially feed off more service and better quality around him.
Targett worked exceptionally well with Jack Grealish on the left at Aston Villa this season and Saint-Maximin could be the next talented winger to benefit from his service and support on that side.
Martin Dubravka
Dubravka has made the no.1 spot his own since returning from injury in November, but there was a point where it looked like Howe was going to bring in a goalkeeper in January.
Dean Henderson was linked with a loan move to Tyneside before Manchester United held firm to keep the 25-year-old at the club despite his lack of game time.
This can only benefit Dubravka, though, who is likely to be Newcastle's first-choice shot-stopper until at least the end of the season with Karl Darlow being used as back-up.
The signings of Burn, Trippier and Targett will also give the Slovakian international a boost as they're three additions who can bolster the back-line and possible make his job easier in front of him.
The losers
Jamal Lewis
Having impressed during Howe's first six matches at the helm, Lewis had cemented himself as the first-choice left-back ahead of Paul Dummett and Matt Richie.
However, Lewis suffered a hamstring injury in the 3-1 defeat Liverpool just before Christmas which ruled him out for around six weeks, leaving Dummett and Richie as the only two fit players in that position.
Howe has now decided to bring Villa's Targett in to fill the void and it's highly likely that he will take the shirt and be a mainstay in the starting XI between now and the end of the season.
This means that Lewis' game time is set to be restricted and he could struggle to regain his place back given Dummett's positive performance at Leeds and Targett's experience in previous relegation battles.
Dwight Gayle
It has been a frustrating season for Gayle, who has struggled for minutes under both Bruce and Howe and there was an expectancy that he would be loaned out in January.
A number of Championship clubs, including West Bromwich Albion and Nottingham Forest, were linked with a move for the 32-year-old, who has scored 59 goals in 100 second tier matches.
Wood and Callum Wilson are both ahead of Gayle in the pecking order when everyone is fully fit and he might now have to settle for cameos off the bench after failing to get a move away.
Gayle, who still has two-and-a-half years left on his current contract, has made just four Premier League appearances so far this season.
Federico Fernandez and Ciaran Clark
Howe bolstered his centre-back options with the arrival of Burn from Brighton & Hove Albion on deadline day and he has given the Magpies an extra ounce of quality in defence.
Fernandez and Clark, however, could suffer given the duo weren't in the side before and now they have Burn and a fit-again Dummett ahead of them.
Jamaal Lascelles and Fabian Schar were Howe's preferred partnership in a back-four before the winter break and they are both expected to battle for the other spot alongside Burn.
This would leave Fernandez and Clark at least fourth and fifth choice unless Howe choses to change his mind on the pair who have already struggled for game time this term.
