Newcastle United are aiming to increase global appeal this week by promoting their brand in the Middle East.
The Magpies touched down in Riyadh with branded team buses awaiting to transfer them to their hotel as the likes of Miguel Almiron, Joelinton and Jamaal Lascelles saw their pictures emblazoned on the Saudia-sponsored vehicles. The players were presented with flowers and gift bags they then made their way to the Riyadh base for the week.
A midweek fan event at the Hyatt Regency was also announced last night with the week culminating with an exhibition match against Al-Hilal on Thursday evening. The United party included co-owner Amanda Staveley and loan manager and ambassador Shola Ameobi with the former striker expected to be part of the club's commercial drive in the Middle East.
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