Newcastle United have landed their first commercial partnership under new Chief Commercial Officer Peter Silverstone after securing a deal with drink company Monster Energy. The brand will enjoy a 'digital presence' around St James' Park as the Magpies seek to increase their commercial revenue.
Commenting on the new partnership, Silverstone, said: " Newcastle United is on an exciting and ambitious journey to grow our global reach and fanbase. On this journey, we are eager to align with partners that share our global growth ambitions.
"Monster Energy is a brand that continues to enhance its global presence in the sporting world, and we are delighted to build this partnership and grow in new markets together."
