It was May 1972 and a remarkable first season at Newcastle United had just drawn to a close for 22-year-old Malcolm Macdonald.
Signed for a club record £180,000 fee one year earlier, the buccaneering centre-forward had attained instant hero status at St James' Park, smashing in 30 goals and earning a call-up to Sir Alf Ramsey's England squad. Never far away from the headlines of the Evening Chronicle, the flamboyant Londoner was in the paper again this week 50 years ago with the news that he was opening his own high-end men's clothing store in Newcastle city centre.
The shop in the Newgate Shopping Centre, called Malcolm Macdonald: For The Exclusive Man, would open for business on May 16, 1972 - smack bang in the middle of a fashion era characterised by flared trousers, wide lapels, kipper ties and double denim.