Newcastle United are keen to add a new CEO and technical director to their hierarchy in the coming months but another position that may yet be considered is the role of global ambassador.
Big clubs like Liverpool and Manchester United have this position already in place and working extremely well with the Red Devils flying Bryan Robson around the world to promote the club and foundation and Kop idols Robbie Fowler and Ian Rush in place at Anfield. In all year round role, Robson is on hand at Old Trafford on match days to look after dignitaries of other clubs and important corporate guests.
On tours around the globe Robson, the ex-England skipper takes the pressure off the players, head coach and the owners by facing up to media duties while promoting the club, meeting fans and attending events. Then there are community training sessions with kids which former Premier League boss Robson enjoys significantly with his days in the dugout behind him.
