Newcastle United's new sponsors share the same exciting vision as the club's new owners and talk from within St James' Park is that Sela and the Magpies are ready to form a winning team - on and off the field.
Sela's arrival, estimated to be worth £25million, has been hailed as an excellent addition to the Newcastle "family" by those around St James'. After beating off numerous companies who were keen to sponsor United, Sela's arrival will now help bolster the coffers for transfers and help Newcastle's FFP situation.
Sela's long-term presence - with a multi-year deal signed - will aid the club's vision to move up the salary scale at Benton. At the moment, Newcastle are in negotiations with Bruno Guimaraes to sign a new extended deal but that contract may not rise far beyond £200,000 per week.
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Eventually, Newcastle, who still have some senior players on contracts signed during the depressing Mike Ashley era, feel they will compete with the major forces around Europe in signing the game's top earners. But as things stand, it is still very much a process to reach that end of the spectrum.
That doesn't mean there won't be some exciting arrivals this summer with Eddie Howe and his backroom team putting together a hit-list of stars he feels can fit into his team's style of play. With players underlining the "intensity is our identity" message, Howe is keen for more high-energy battlers to enhance his hard-working Magpies team this summer.
Ange Postecoglou's arrival at Tottenham Hotspur sees James Maddison battle hot up
Sources at Spurs have been briefing that the former Celtic boss is a big fan of James Maddison and would like to make him his marquee signing this summer. Maddison's move to Newcastle fell through last summer after a series of bids could not force his exit from Leicester City.
Relegated City are keen to spark a bidding war for Maddison but Newcastle have their valuations on each target. Since new owners came in United have left the room when they believe they are being played by selling clubs.
Leicester's stance on Maddison is to sell this summer after dropping into the Championship but while he is a genuine Toon target, the Magpies won't be pushed into paying over the odds. Newcastle's big draw for Maddison is the Champions League while Spurs won't even be in Europe for the first time since 2008/09.
