Newcastle United's new sponsors share the same exciting vision as the club's new owners and talk from within St James' Park is that Sela and the Magpies are ready to form a winning team - on and off the field.
Sela's arrival, estimated to be worth £25million, has been hailed as an excellent addition to the Newcastle "family" by those around St James'. After beating off numerous companies who were keen to sponsor United, Sela's arrival will now help bolster the coffers for transfers and help Newcastle's FFP situation.
Sela's long-term presence - with a multi-year deal signed - will aid the club's vision to move up the salary scale at Benton. At the moment, Newcastle are in negotiations with Bruno Guimaraes to sign a new extended deal but that contract may not rise far beyond £200,000 per week.
