Newcastle United continue to explore sponsorship deals as CEO Darren Eales and CCO Peter Silverstone get their feet under the table at the St James' Park boardroom.
The Magpies have already agreed to end their partnership with Fun 88 early and further talks are planned with kit manufacturers Castore. It's understood that the value of most of the sponsorship deals that new Saudi-backed owners inherited has been questioned and the fact that recent sleeve sponsors Noon.com secured a deal that was more lucrative at £7.8million a season than the main sponsors sums up the direction United are heading in.
Arabic sponsorship boards featuring Noon also flickered up on the electronic hoardings throughout the third-round tie against Crystal Palace in the League Cup.