Newcastle United CEO Darren Eales has pledged work will soon begin on the design and production of a fan zone outside St James' Park. The club announcement came as the Magpies unveiled their new front-of-shirt sponsor Sela and home shirt for the 2023/24 season.
Newcastle agreed a deal with Reditum Capital back in February to repurchase the long-term lease on land at Strawberry Place, which was sold by former owner Mike Ashley to developers back in 2019. Attention will soon turn to improving the matchday experience around the stadium as ticket demand continues to soar.
"Closer to home, we will work closely on the design and operation of a new fan zone area at St. James' Park, taking inspiration from Sela's incredible properties elsewhere," Eales revealed as the £25m-a-year Sela deal was confirmed.
