Newcastle United can become a "major player" in the transfer window thanks to their new bumper sponsorship deal with Sela - and the agreement should be the launchpad for success on and off the field.
That is the view of sports commercial expert Ben Peppi who believes that United's increase in revenue will eventually see the club move on to bringing in stars on elite salaries. For now, Eddie Howe and sporting director Dan Ashworth will continue to mix things up with new additions and enhanced extensions on existing players signed in the Mike Ashley era.
However, moving forward Howe will see both his transfer funding increase and the club's salary capabilities boosted. As things stand, Bruno Guimaraes would stand to be the highest earner once the finishing touches to his extension are confirmed.
