Arsene Wenger famously likened qualifying for the Champions League to winning a trophy. Newcastle United's wait for silverware may go on, but returning to Europe's top table for the first time in 20 years feels like a watershed moment for the club - on and off the field.
While this is new ground for so many at St James' Park, it is not uncharted territory for chief executive Darren Eales and chief commercial officer Peter Silverstone, who have both experienced life in the Champions League with Spurs and Arsenal respectively. It will be these figures, in particular, who will look to maximise the off the field benefits of breaking into the top four.
Newcastle are set to announce a new front of shirt deal worth around £25m-a-year and qualifying for the Champions League will boost the club's prospects of securing a much-improved sleeve sponsor and a training kit partner, too. It is certainly a lot easier to justify a lucrative sponsorship deal is of fair market value when you are among the continent's elite.
