Newcastle United have a new shirt sponsor in the form of Saudi-based events company Sela. The deal was confirmed on Friday as the Magpies unveiled their 2023/24 home shirt, which has already started flying off the shelves following its official release on Saturday morning.
Sela replaces gambling firm Fun88 for next season and beyond but little is known about the company within UK football. However, overseas it is a different matter. Sela have played a huge role in bringing sporting competitions to Saudi Arabia, claiming to be a “driving force behind a wide range of spectacular events, iconic destinations, and attractions in the Middle East."
The Spanish Super Cup has been played in Saudi three times in recent years, with the 2020 edition hosted in Jeddah as Real Madrid beat Atletico Madrid in the final. The 2023 edition of the competition saw over 57,000 fans attend Barcelona's victory over Real Madrid at the King Fahd International Stadium, Riyadh.
