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Birmingham Post
Birmingham Post
Technology
Coreena Ford

Newcastle's SoPost to explore more overseas expansion following rapid growth

Tyneside tech firm SoPost is set to explore further expansion overseas following rapid growth.

The growing Newcastle firm helps brands run the most powerful product sampling campaigns in the world, with a focus on relevance, data and analytics. Working with major companies such as L’Oreal, Estee Lauder and Coty, SoPost sends one sample every couple of seconds and has seen huge growth since it was launched in 2012 by Jonny Grubin.

In the last two years alone the firm’s workforce has almost trebled, from 32 to 80, while new offices have also opened, giving the firm a presence in London, New York, Paris, Berlin and, most recently, Sydney, alongside its head office at The Core in Newcastle. Turnover has also rocketed, from a first year figure of just £578 to 2021 turnover of £14.7m.

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