Don’t mention the F-word. Such has been the pace of the Red Bull rebrand that one Newcastle official joked there would be spot fines for anyone who forgets it is no longer the Falcons giving them flight.
Energy drinks are in, feathered friends out, but the feelgood factor now coursing through the north-east promises more than just a dopamine hit. For the club, who only a few months ago were exploring a loan from their league rivals to stay afloat, and the revamped Prem, there is a feeling that the Red Bull revolution can be seminal.
