Primark shoppers in Newcastle learned how to make their clothes last longer during a series of repair workshops in-store.
Customers popping into the Northumberland Street branch on Monday, October 10 had the chance to learn basic sewing skills during sessions led by fashion designer Lorraine Mitchell. As the cost of living crisis hits people hard, the Primark Repair Workshops aimed to offer fashion fans a sustainable and affordable way to get more from their clothes.
The free sessions took place throughout the day, offering shoppers the opportunity to learn a range of handy repair skills including hand sewing, replacing buttons, and fixing zips.
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Lorraine, who is a lecturer at City of Westminster College and University of the Arts London, said: "The aim of the workshops is to give people the confidence to know they can actually think about repairing a garment. The cost of living crisis and sustainability means [this is] something people are thinking about even more.
"The workshops aim to give people confidence and to help develop their skills. These are life skills they can share with their family and friends."
The one-off Newcastle workshops were part of a series of sessions Primark has been running across the UK, Ireland and Germany, to give customers and colleagues the opportunity to learn new skills in repairing clothing.
A Primark spokeswoman said: "We’re delighted to host our repair workshops in our Newcastle store bringing the community together to get creative and learn practical tips on how to repair, rewear and relove their clothes. We know that educating colleagues and customers on repair is only a small step forward in our journey to becoming a more sustainable business.
"However, through our scale, we hope more and more people can learn basic hand sewing and how to attach zips and buttons so they can love and wear their clothes for longer."
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