Newcastle family investment firm Middleton Enterprises is investing more than £600,000 into Japanese fast food business SushiDog.
Middleton Enterprises, which also has a London base, is leading a funding round of £612,000 in SushiDog, with a view to providing a longer-term investment that offers financial and strategic support. SushiDog is a fast-growing quick service restaurant chain in London that’s changing the way people eat sushi and the six-figure funding marks the latest growth capital investment made by Middleton Enterprises in a business planning to roll out more sites.
Primarily, the funding round will support the opening of new outlets in central London in 2023, with some investment in other areas of the business such as strengthening its leadership team. The longer-term objective is to build out the chain across 30 sites over the next five years. Greg Ilsen and Nicholas Goldstein, who founded SushiDog five years ago, say the business is revolutionising the Japanese food-to-go industry with easy-to-eat sushi rolls and sushi bowls made in front of customers.
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The company, which has a non-exec team of advisors made up of current and former executives of leading restaurant chains, has outlets in Westfield Shepherd’s Bush, Covent Garden, Soho, and Bishopsgate.
Jeremy Middleton, CEO of Middleton Enterprises, said: “SushiDog is a prime example of the type of profitable and fast-growing business that Middleton Enterprises typically identifies and supports. We were immediately impressed by the founders’ ambitious growth plans and knew that we wanted to help them on their journey.
“SushiDog provides customers with an innovative and fun way to order and eat sushi. The fresh ingredients offer a healthier alternative to the other ‘grab and go’ type offerings in this fast-growing category. We felt the combination of its unique concept and strong economics, along with its impressive and ambitious founders and advisory board make SushiDog the perfect fit for our growth capital offering, and we look forward to adding value to the company as it grows.”
SushiDog’s co-founder Mr Ilsen added: “Middleton Enterprises have a strong track record in supporting businesses like ours, looking to expand and roll out more units. We were impressed with their Growth Capital investment strategy and their simple and straightforward way of doing business. With Middleton Enterprises, it’s not just about the funding; they’re a valuable partner, offering ideas on how we can achieve growth, as well as strategic business advice. We look forward to working closely with them as we execute our expansion plans.”
Middleton Enterprises’ growth capital portfolio includes OneGym, a boutique gym chain, Alertacall, a provider of enhanced housing management and modular housing company ilke Homes.
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