Newcastle family investment firm Middleton Enterprises is investing more than £600,000 into Japanese fast food business SushiDog.
Middleton Enterprises, which also has a London base, is leading a funding round of £612,000 in SushiDog, with a view to providing a longer-term investment that offers financial and strategic support. SushiDog is a fast-growing quick service restaurant chain in London that’s changing the way people eat sushi and the six-figure funding marks the latest growth capital investment made by Middleton Enterprises in a business planning to roll out more sites.
Primarily, the funding round will support the opening of new outlets in central London in 2023, with some investment in other areas of the business such as strengthening its leadership team. The longer-term objective is to build out the chain across 30 sites over the next five years. Greg Ilsen and Nicholas Goldstein, who founded SushiDog five years ago, say the business is revolutionising the Japanese food-to-go industry with easy-to-eat sushi rolls and sushi bowls made in front of customers.
