Newcastle United have a 'bigger growth potential' than the established order - even if it will take time for the Magpies to reach the 'absolute revenue' of those clubs.
That is according to Daniel Haddad, who is the head of commercial strategy at Octagon, who advise brands such as Mastercard, Budweiser, Standard Chartered and Expedia on their sports marketing asset investments. Haddad's words are timely given that the Glazers are demanding a world-record fee for Manchester United, in the region of £6bn, that would far eclipse the £3.8bn that the Denver Broncos American football team commanded last year.
In contrast, Newcastle's owners bought the club for £305m, which was little more than double the Magpies' turnover (£179.8m) in 2021-22, according to the Deloitte Money League. While Manchester United generate much higher revenues, the Red Devils could end up being sold for up to 10 times the £583.2m the club made in the same period.
