Newcastle's new owners want to emulate Manchester City on the pitch, and they are quickly finding out what happens in the transfer window when you have a sudden influx of cash.
Striking a bargain is difficult with anyone because teams know exactly how rich you are, and new money sits especially badly with the old elite fearful of future challenges to their position.
That brings us quite neatly to Newcastle attempts to sign Jesse Lingard on loan from United, who are demanding not just a loan fee and all of the player's wages covered but a sum of £12m if he helps to keep Eddie Howe's team in the Premier League.
