Newcastle United have brought in a head of partnership marketing and activation as the club's commercial team is 'turbo charged' in a bid to boost revenues.
Georgie Simmons, who previously worked at both World Rugby and England Rugby, has been appointed to the newly-created role at the club. Simmons already has vast experience in the field, having been responsible for World Rugby's partnerships, and the new recruit also transformed the governing body's commercial model and built an in-house team during her time as head of global partnerships.
Simmons has now switched sports in what is a significant appointment by chief commercial officer Peter Silverstone behind the scenes, with the new arrival getting to work this week.
