Around 60,000 music fans will be flocking to the Town Moor this weekend for two days of non-stop entertainment.
What's being billed as the region's biggest ever music festival will be getting the party started on Saturday with a line-up headlined by Black Eyed Peas. And day two of LooseFest - which will take up a huge new central location on the Town Moor in Newcastle - will see Good Luck singer Mabel in top spot in a playlist which is packed with big names.
Among the 70-plus artists playing across several stages over the weekend are Patrick Topping, Tinchy Stryder and - following his recent appearance on Love Island - DJ Joel Corry, who'll be adding to Saturday's bill. The festival site, where building work has been taking place over several days, will also include a food village, a big top, carnival, ferris wheel, installations and luxury toilet facilities.