After seeing a beautiful message from heart transplant patient Beatrix Adamson-Archbold, construction staff working at the Freeman Hospital have donned pink shirts for the week to encourage organ donation.
Beatrix - and many others - is awaiting a donor heart at the Children's Heart Unit at the hospital, and during her time in the unit she has made a real impression on those working there. She's charmed cleaners, who've even let her play at helping them with their shifts - and her latest converts are staff from contractors Robertson.
Now, for Organ Donation Week, the workers who see her each day are leading colleagues working around the country in wearing pink to raise awareness of how a donor organ would save the life of a seriously-ill child like Burnopfield's Beatrix.