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Chronicle Live
National
Hannah Graham

Newcastle dad creates socks that cut your carbon footprint after fearing for daughters' future

A Newcastle dad has unveiled his new eco-friendly clothing business that aims to cut your carbon footprint.

Launched by father-of-two Marc Bucci this weekend, Social Socks offers environmentally-friendly socks which, Marc hopes, will help reduce the impact of the clothing industry on the planet. Marc started the business after becoming worried that his daughters might not enjoy same opportunities as him if global warming continues at its current pace.

The socks are free of plastic and made from organic materials, while 10% of every sale goes to wildlife charity WWF-UK. The company also pledges that its partners will plant a tree every single time an order is placed, and customers can even view its online virtual forest to find out how many trees have been planted thanks to the socks.

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